Why Tom Holland launching a non-alcoholic beer brand is actually a big deal
For one, others may see themselves in his journey.
Tom Holland has launched BERO, a non-alcoholic beer brand.
Actor Tom Holland has launched a non-alcoholic beer brand, BERO, and the response has been…interesting.
Some people question what the point of a non-alcoholic beer is. These are real comments from people reacting to the news:
"What is beer without alcohol?"
"Can you even call beer, beer, if its non-alcohol?"
"If it's non alcoholic then isn't it just soda?"
"Wouldn't it be better to just have a Coke or something?
There seems to be some misunderstanding of why someone would want to drink a non-alcoholic beer, which is a little surprising considering society's shifting views about alcohol, especially among the younger generations. But that misunderstanding is exactly why Tom Holland's BERO is such a big deal.
A lot of people might see themselves in Tom Holland's journey
Holland shared with Jay Shetty how he recognized he had an unhealthy relationship with alcohol after deciding to do a "Dry January." Having a drink was all he could think about, which scared him. He decided to extend his not drinking to February to prove to himself that he didn't really have a problem.
"Two months go by, and I was still really struggling," he said. "I felt like I couldn't be social. I felt like I couldn't go to the pub and have a lime soda. I couldn't go out for dinner—I was really, really struggling. And I started to worry that maybe I really had an alcohol problem."
So he decided to wait until his birthday, June 1st, to have a drink again, thinking that if he could make it six months without alcohol that he didn't have a problem.
"By the time I got to June 1st, I was the happiest I'd been in my entire life," he said. "I could sleep better. I could handle problems better…I had such better mental clarity, I felt healthier, I felt fitter. And I said to myself, 'Why am I enslaved to this drink? Why am I so obsessed with the idea of having this drink?'"
While he says he doesn't want to preach to anyone about drinking, he's loved being sober.
"It's been amazing. I can't believe the difference that I feel from not drinking."
Other people may see themselves in Holland's story, at least the first part of it, and it may help them to hear how much he has enjoyed being sober. So often, people think that sobriety sounds boring or painful or awful, so hearing someone like Tom Holland—a popular celebrity who is beloved by multiple generations—speak positively of the experience could be just the push someone needs to recognize their own problem and do something about it.
Having non-alcoholic 'real drink' alternatives is helpful for sober social stigma
People may choose not to drink for many reasons—addiction, health, religious belief or simply hating the taste of alcohol. But there's a strong social culture around drinking that people may not fully appreciate until they find themselves outside of it.
It shouldn't make a difference, but having drinks that aren't just soda or juice to order when you're around people who are drinking makes everyone feel a more comfortable. It's nice for non-drinkers to be able to order something that doesn't feel like it came from the children's menu, and having a beer to order can feel a bit less like a violation of the "grab a beer together" vibe, even if it doesn't involve alcohol.
As Holland's message to early supporters of BERO, having a non-alcoholic beer provides "a way to celebrate and connect without compromise."
Much like the push for mocktails, having non-alcoholic beer options allows non-drinkers to participate in the culture of "going out for drinks" without feeling as much pressure to drink alcohol.
Some people actually like the taste of beer but don't want the alcohol
Several commenters asked what the point of beer without alcohol is because "beer doesn't taste good" and people basically only drink beer for the alcohol. But there are actually non-drinkers who like the taste of beer and enjoy having non-alcoholic alternatives.
There are already non-alcoholic beers, of course. Anheuser-Busch launched its non-alcoholic beer O'Doul's in 1990, and for a long time that was basically the only option for teetotalers who wanted beer. Now the market for non-alcoholic drinks is increasing, so we're seeing more and more options.
Holland shares that one of his goals with BERO was "to bring all the sophistication and flavour of the best craft beverages," which will appeal to people who like beer but have discerning tastes. Beer drinkers have lots of options and their own personal preferences, and there's no reason non-drinkers can't have a wide range of tastes to choose from.
If people don't want to drink non-alcoholic beer, they certainly don't have to. But there's no question that having more non-alcoholic drink options is a good thing for people who don't want to or can't drink alcohol.
- These award-winning alcohol-free spirits let you cut back on alcohol without cutting back on flavor ›
- 'Judge me if you want': Kristen Bell on why she allows kids to drink non-alcoholic beer ›
- All hail the mocktail: Growing demand makes non-alcoholic socializing a lot more fun ›
- Anthony Hopkins shares video celebrating 49 years sober - Upworthy ›
- Tom Holland recently broke up a fight in grocery store - Upworthy ›
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